MakeSeoMoney.com

So lets cover the first question – How is this done?

In my example I use Google Adwords. Google has a function {keyword:sub} that will automatically substitute the keyword where the {keyword:sub} goes and if it is to many chars then the “sub” is used.

For instance lets say you bid on keywords “Michael Jackson” and “Jay-Z” to send to ringtone offers. Then in Adwords you write your ad like this:

Title: {keyword:New} Ringtones
Headline1: Get The Latest Ringtones By {keyword:Artists}
Headline2: {keyword:New} Ringtones Instantly Sent To Your Phone!

In the case of the keyword Jay-z that would make

Jay-Z Ringtones
Get The Latest Ringtones By Jay-Z
Jay-Z Ringtones Instantly Sent To Your Phone!

Now with Michael Jackson Its to many chars so the ad shows like this:

New Ringtones
Get The Latest Ringtones By Artists
New Ringtones Instantly Sent To Your Phone!

So you see when you have a keyword that is to long for the ad it uses whatever is after the : in your keyword function. easy huh?

Next Question – Do you have any data to support this claim?

Well the truth is at the time I did not have any numbers a/b comparison because I did not use what did not work and really to test it I would have to lose some money… oh well… This morning I did some a/b testing with a ad that did not have the bold keywords forming a >

Here is the screen shot with results from this mornings a/b testing as you can see the ad copy forming a > is at .40% CTR where the normal is at .19%. So this was actually over a 200% increase in CTR. :