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One of my site is ranking well in Google search engine from last few years. But the same site could not make it into Yahoo top 100 for the same keyword(s). I have always used the regular SEO methods and have focused more on the Google side to optimize my site.

But, around 3 months back I thought of optimizing my site for yahoo as well, so that I can get a good ranking there. My work for the last 3 months has paid me back. I am able to achieve the top 5 ranking from my keywords in Yahoo.

So, what did I do to get my site up in Yahoo SERPs? I am not going to put them exactly on what I did, but I am going to put down some general Yahoo SERP guidelines, which in my opinion, works for Yahoo SEO. Let me call them “Yahoo Search Ranking Factors.”

• Correct HTML – Yahoo puts more emphasis on correct HTML. So make sure your site is W3C compliant.
• Fresh Content – Yahoo likes fresh content more than Google. So, make sure you are regularly (at-least one a week) updating your site.
• More Links From Yahoo Sites Try to get more links from Yahoo sites like Yahoo directory, Yahoo buzz, Yahoo answers, Mybloglog, Delicious.com etc. Google is “just” a search engine while Yahoo is a full fledged portal. Yahoo loves links from its own sites.
• Yahoo uses meta keywords tags for categorization of your site. Yahoo says that they do not use meta keywords for ranking, but I have seen my site ranking for a misspelling of my keywords on Yahoo just because while writing my keywords I added a misspelling. So, I don’t agree on that Yahoo.
• Yahoo gives more weightage to on-site SEO factors like title, headings, keyword-in-domain etc., than Google.
• Yahoo prefers a keyword density little higher than Google. Proper heading & structures are required too.
• Links from article directories like articlemarketer.com, isnare.com, ezinearticles.com etc. seems to have mattered more.
• More weightage to age of the site than Google.
• Yahoo considers click-popularity also in SERPs.
• Your category in yahoo directory also matters.

I hope these tips are helpful for you to rank well in Yahoo search engine.

I have been asked this question many times and all the time I provide the same answer. The question asked is “What are the major factors?” So, what do you think are the factors which decide the ranking of the website in the search engine ranking ?

Here are some of the factors (in no specific order) which can help gain your website a better ranking. Just make sure that you are not missing any of them.

This is the list of 50 such search engine ranking factors. These is the list which came to my mind right now. I may have missed on some of them. So, if you know of any and can add to the list, please comment it. I will add it in the list.

50 Search Engine Ranking Factors

1. Keywords in the title of the page
2. Keywords in the headings of the page (h1, h2, h3, etc.)
3. Keywords in domain name
4. Keywords in the file names of the pages, images or any other content
5. Keywords in bold, italics and underlined text
6. Keywords in alt text for the images
7. Keywords in the text of different color/size
8. Variations of keywords on the page (Eg: eat, ate, eaten, eating, eater, etc.)
9. Keyword density on the page
10. Appearance of the keyword in the above half of the page Read more…