Laws of Persuasion for Online Marketing
Persuasion is the art and ability of influencing a person’s thoughts through some specific methods and strategies. Psychologist Robert Cialdini has written a book called Influence: The Psychology of Persuasion. It’s a really a great book, which tells you how you can use the laws of persuasion to convert your prospects into actual sales. This is one of the best books I recommend for anybody on online marketing and sales.
Even though some people may not believe it, but it is true that human nature and behavior is quite predictable for some specific actions. For example, if you show them some specific type of advertisement, the viewers will respond in a predictable fashion. This is why the advertising companies are making so much money. By understanding how these laws of persuasion works, you can help doing better marketing and making better sales online.
Laws of Persuasion
There are 6 laws of persuasion.
In short:
- Law of Reciprocity
- Law of Commitment and Consistency
- Law of Liking
- Law of Scarcity
- Law of Authority
- Law of Social Proof
Now we will discuss all these laws in detail. These are called laws because they work on predictable human behavior.
Unlike traditional forms of advertising, such as a billboard in Times Square or a Super Bowl television ad, online marketing is much more affordable, targeted and able to be tracked. Using Twitter or email blasts to communicate with potential customers is cheaper than paying for that $10,000 billboard that a fraction of your audience will see. Place an ad on Facebook and within the hour you may see hundreds or thousands of users flooding your site. With online advertising, you can see an instant return on your investment, track users statistics and actions, and communicate directly with those who are already actively seeking what you have to offer.
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