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Persuasion is the art and ability of influencing a person’s thoughts through some specific methods and strategies. Psychologist Robert Cialdini has written a book called Influence: The Psychology of Persuasion. It’s a really a great book, which tells you how you can use the laws of persuasion to convert your prospects into actual sales. This is one of the best books I recommend for anybody on online marketing and sales.

Even though some people may not believe it, but it is true that human nature and behavior is quite predictable for some specific actions. For example, if you show them some specific type of advertisement, the viewers will respond in a predictable fashion. This is why the advertising companies are making so much money. By understanding how these laws of persuasion works, you can help doing better marketing and making better sales online.

Laws of Persuasion

There are 6 laws of persuasion.

In short:

1. Law of Reciprocity
2. Law of Commitment and Consistency
3. Law of Liking
4. Law of Scarcity
5. Law of Authority
6. Law of Social Proof

Now we will discuss all these laws in detail. These are called laws because they work on predictable human behavior.

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As I just stated, there are good and bad sides to everything – including the Internet marketing industry. If you are serious about turning to the Internet to generate some serious cash, then it is vital for you to read the following section. I’m here to tell you the honest truth and perhaps dispel previous notions you had about the field. Are these statements True or False?

• Becoming an Internet marketer is not a get rich quick scheme.
o True. Although many entrepreneurs have entered this lucrative market and become
millionaires, when you compare the number who have had such wild success with all
the businesses who have failed or never really taken off online, you will find that the
“overnight” millionaires are not the norm. Nearly all of the business realities that
apply to a brick and mortar store still apply to your virtual business – taxes,
employees, customer service. Just as any other type of business venture, much of your
success in Internet marketing will require a lot of hard work. I’m not trying to crush
your dreams, but more than likely, you will not become a millionaire overnight. (In a
year? Perhaps!)

• Starting your Internet marketing career is free.
o False. Although beginning your Internet marketing business is cheaper than creating a
brick and mortar start up, there are still costs associated with your endeavor,
including website design, advertising costs, software, domains and hosting. With just a
couple hundred dollars, you can get started.

• Most affiliate marketers never make a sale.
o True. Many people join affiliate marketing programs and never turn a dime. I believe this fact is in direct correlation to the
number of people who think enrolling in an affiliate program equals the ability to
generate cash. With a great site, a decent amount of traffic and a solid foundation of
knowledge, you’ll be able to beat the odds.

• Internet marketing is just a hobby.
o False. I won’t deny the fact that there are a decent amount of people out there earning
a nice passive income from their Internet marketing efforts. Maybe you are already
one of those people! However, I believe if you refer to Internet marketing as simply a
“hobby” and something you do “on the side”, it will be difficult for you to truly take
your income to the max. If you want to start a true business, service or website, there
is a great chance that you may have to invest serious time fielding customer concerns,
arranging advertising agreements and maintaining your site. Read more…

The world of Internet marketing has an extremely low barrier to entry. Do you have a computer? Do you have nternet access? Do you have around $100 to scoop up some domain names and get rolling? Do you have a million dollar idea and the time and passion to implement it? Great, then you’re in!

Unlike traditional forms of advertising, such as a billboard in Times Square or a Super Bowl television ad, online marketing is much more affordable, targeted and able to be tracked. Using Twitter or email blasts to communicate with potential customers is cheaper than paying for that $10,000 billboard that a fraction of your audience will see. Place an ad on Facebook and within the hour you may see hundreds or thousands of users flooding your site. With online advertising, you can see an instant return on your investment, track users statistics and actions, and communicate directly with those who are already actively seeking what you have to offer.

As you can see, the sky is really the limit for what the Internet has to offer both consumers and entrepreneurs like yourself.

 The Future Of The Internet…

• Internet traffic is expected to double over the next five years
• 60% of this traffic will be made up of consumers (That’s 340 million people!)
• Over 80% of consumers do at least some online shopping (Wow!) Read more…

Internet marketing is the business of both advertising and selling goods and services over the Internet. As an Internet marketer yourself, you will be responsible for bringing together potential customers with a service or company that will fit their needs through different Internet avenues. Whether the product being offered is a pair of sneakers or a new car, you are helping others connect with the products they are searching for.

With trillions of dollars spent online each year, it’s clear that the Internet isn’t going anywhere and more and more businesses and services will become primarily web?based. With a few clicks, you can often find exactly what you’re looking for. The convenience and multitude of information provided by the Internet is incomparable. That’s why you need to be a part of this industry and begin your Internet marketing career.
Every day millions of people hit the web to find products and information. And starting a business is no longer about location, location, location. Now – the world is your marketplace and everyone from a third grader to a millionaire is a potential customer or site visitor. Anywhere people can access the Internet, people can potentially visit your site. One day you could eventually have over 1 billion visitors. And there are no store hours. Day and night your product or service is available and you can earn money while you sleep. If you’re bringing the value people are looking for, you’ll see the results!

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