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As I just stated, there are good and bad sides to everything – including the Internet marketing industry. If you are serious about turning to the Internet to generate some serious cash, then it is vital for you to read the following section. I’m here to tell you the honest truth and perhaps dispel previous notions you had about the field. Are these statements True or False?

• Becoming an Internet marketer is not a get rich quick scheme.
o True. Although many entrepreneurs have entered this lucrative market and become
millionaires, when you compare the number who have had such wild success with all
the businesses who have failed or never really taken off online, you will find that the
“overnight” millionaires are not the norm. Nearly all of the business realities that
apply to a brick and mortar store still apply to your virtual business – taxes,
employees, customer service. Just as any other type of business venture, much of your
success in Internet marketing will require a lot of hard work. I’m not trying to crush
your dreams, but more than likely, you will not become a millionaire overnight. (In a
year? Perhaps!)

• Starting your Internet marketing career is free.
o False. Although beginning your Internet marketing business is cheaper than creating a
brick and mortar start up, there are still costs associated with your endeavor,
including website design, advertising costs, software, domains and hosting. With just a
couple hundred dollars, you can get started.

• Most affiliate marketers never make a sale.
o True. Many people join affiliate marketing programs and never turn a dime. I believe this fact is in direct correlation to the
number of people who think enrolling in an affiliate program equals the ability to
generate cash. With a great site, a decent amount of traffic and a solid foundation of
knowledge, you’ll be able to beat the odds.

• Internet marketing is just a hobby.
o False. I won’t deny the fact that there are a decent amount of people out there earning
a nice passive income from their Internet marketing efforts. Maybe you are already
one of those people! However, I believe if you refer to Internet marketing as simply a
“hobby” and something you do “on the side”, it will be difficult for you to truly take
your income to the max. If you want to start a true business, service or website, there
is a great chance that you may have to invest serious time fielding customer concerns,
arranging advertising agreements and maintaining your site. Read more…

The world of Internet marketing has an extremely low barrier to entry. Do you have a computer? Do you have nternet access? Do you have around $100 to scoop up some domain names and get rolling? Do you have a million dollar idea and the time and passion to implement it? Great, then you’re in!

Unlike traditional forms of advertising, such as a billboard in Times Square or a Super Bowl television ad, online marketing is much more affordable, targeted and able to be tracked. Using Twitter or email blasts to communicate with potential customers is cheaper than paying for that $10,000 billboard that a fraction of your audience will see. Place an ad on Facebook and within the hour you may see hundreds or thousands of users flooding your site. With online advertising, you can see an instant return on your investment, track users statistics and actions, and communicate directly with those who are already actively seeking what you have to offer.

As you can see, the sky is really the limit for what the Internet has to offer both consumers and entrepreneurs like yourself.

 The Future Of The Internet…

• Internet traffic is expected to double over the next five years
• 60% of this traffic will be made up of consumers (That’s 340 million people!)
• Over 80% of consumers do at least some online shopping (Wow!) Read more…

Internet marketing is the business of both advertising and selling goods and services over the Internet. As an Internet marketer yourself, you will be responsible for bringing together potential customers with a service or company that will fit their needs through different Internet avenues. Whether the product being offered is a pair of sneakers or a new car, you are helping others connect with the products they are searching for.

With trillions of dollars spent online each year, it’s clear that the Internet isn’t going anywhere and more and more businesses and services will become primarily web?based. With a few clicks, you can often find exactly what you’re looking for. The convenience and multitude of information provided by the Internet is incomparable. That’s why you need to be a part of this industry and begin your Internet marketing career.
Every day millions of people hit the web to find products and information. And starting a business is no longer about location, location, location. Now – the world is your marketplace and everyone from a third grader to a millionaire is a potential customer or site visitor. Anywhere people can access the Internet, people can potentially visit your site. One day you could eventually have over 1 billion visitors. And there are no store hours. Day and night your product or service is available and you can earn money while you sleep. If you’re bringing the value people are looking for, you’ll see the results!

Read more…

I’m sure you have heard many online marketers touting the benefits of having a newsletter. I have used newsletters in the past for many sites. I’ve used them as a source of revenue by having advertisements embedded within the newsletter content. They are also effective as a means to keep a site sticky – to “anchor” clients and bring them back to the site. Newsletters can also be a great selling tool to provide free information, samples of your expertise or services, and as a taste of your full product/service. The lure of free content from newsletters can help you to turn casual surfers to potential customers and then finally paying customers.

I find the biggest problem for me personally is to consistently provide new content (which is strange since I have no problems writing a daily blog, go figure!). Consequently I have looked for methods to get around this problem.

Many of the sites I control I enjoy for the business management side of things and don’t actually provide the core services myself. For example at BetterEdit.com I don’t do any of the editing. I have professionals on staff that handle that aspect of the business. Consequently I have found it difficult to write newsletters that appeal to my target audience. Other times I’ve just grown bored of the subject matter and it becomes a chore to write a newsletter. If you don’t have enthusiasm your output is not going to be very good.

Over the years I’ve developed ways to make money from newsletters without writing them myself.

1. The first and most obvious way is to hire people to do it for you. I did it this way for a community site I built with over 1000 members. In this case it was quite easy to find people that had experience and enthusiasm for the subject matter, I posted a news announcement looking for newsletter writers. I hired two people and paid cash on a per newsletter basis though at one point my writers were happy to write for free, they just enjoyed contributing to the community (though I made sure to pay them whenever there was advertiser revenue). To make a profit I just made sure I had more revenue from advertisers than I had to pay my writers. A simple equation but one that takes time to balance since you need an audience, advertisers and writers. If you have a popular site (the audience) the other two variables should come easily. Alternatively you could try searching for a freelancer to write for you. Read more…