7 Tips To Using a Domain Name Suggestions Tool
So you are in the market for purchasing domain names so you can make your first million (or two) on the internet.
Before you rush out and register that brand new domain I am going to suggest that you consider an aged domain instead.
What is an aged domain??
An aged/expired domain is a domain that has been previously registered by another person, and that person or company has, for whatever reason decided not to renew it.
Sometimes the reason is simply that they forget.
There was a famous story a few years ago when a very valuable domain passport.com owned by Microsoft was not renewed when it came time to renew the registration, meaning it became available for anyone to re-register.
An individual did just that with this domain, but luckily for Microsoft this guy did the right thing and gave the domain back to them (I think Microsoft paid him back the registration fee).
Other reasons for not renewing a domain might be that the company that owned the domain went bankrupt, or they maybe transferred the business that used to operate on that domain to another domain. In fact there are a heap of reasons why domain names do get forgotten about.
So what are the advantages for you re-registering an aged domain?
1. Links – Most domains, particularly those domains that have been actively used in the past and not just had no promotion have other sites pointing to them over time, and these backlinks form a vital part in determining how well the domain willrank in the search engines for particular keyword phrases.
2. Page Rank – As a consequence of these links, many of these expired domains will have existing page rank.
3. Age – As a general rule the search engines give more authority to domains that have been registered for a a longer period than other domains.
4. Web site Visitors – Many domains will have existing traffic, with visitors rolling up to that domain on a regular basis, usually as a result of previous promotions done by the previous site owner.
5. No Sandbox - New domains are once in a while placed in a “sandbox” where they will not get as much traffic as more established domains until they have proven themselves to the search engines.
These are probably the most attractive items to consider when re-registering an existing domain versus registering a brand new domain.
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