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One of my site is ranking well in Google search engine from last few years. But the same site could not make it into Yahoo top 100 for the same keyword(s). I have always used the regular SEO methods and have focused more on the Google side to optimize my site.

But, around 3 months back I thought of optimizing my site for yahoo as well, so that I can get a good ranking there. My work for the last 3 months has paid me back. I am able to achieve the top 5 ranking from my keywords in Yahoo.

So, what did I do to get my site up in Yahoo SERPs? I am not going to put them exactly on what I did, but I am going to put down some general Yahoo SERP guidelines, which in my opinion, works for Yahoo SEO. Let me call them “Yahoo Search Ranking Factors.”

• Correct HTML – Yahoo puts more emphasis on correct HTML. So make sure your site is W3C compliant.
• Fresh Content – Yahoo likes fresh content more than Google. So, make sure you are regularly (at-least one a week) updating your site.
• More Links From Yahoo Sites Try to get more links from Yahoo sites like Yahoo directory, Yahoo buzz, Yahoo answers, Mybloglog, Delicious.com etc. Google is “just” a search engine while Yahoo is a full fledged portal. Yahoo loves links from its own sites.
• Yahoo uses meta keywords tags for categorization of your site. Yahoo says that they do not use meta keywords for ranking, but I have seen my site ranking for a misspelling of my keywords on Yahoo just because while writing my keywords I added a misspelling. So, I don’t agree on that Yahoo.
• Yahoo gives more weightage to on-site SEO factors like title, headings, keyword-in-domain etc., than Google.
• Yahoo prefers a keyword density little higher than Google. Proper heading & structures are required too.
• Links from article directories like articlemarketer.com, isnare.com, ezinearticles.com etc. seems to have mattered more.
• More weightage to age of the site than Google.
• Yahoo considers click-popularity also in SERPs.
• Your category in yahoo directory also matters.

I hope these tips are helpful for you to rank well in Yahoo search engine.

I have a bookmark folder in my browser. I have a collection of links on it. I have named the folder as “SEO Research Toolkit”. It has some SEO and Research related toolkit which I use to create, manage and track my websites and competitors. I just thought that I will put them on my blog so that people can also get benefited from it. I will add some comments from my side

So here is the list:

• Google Adwords Keyword Tool – The most famous and most used tool to find keywords and the number of search for the keyword.
• FREE Wordtracker Keyword Suggestion Tool – I use it with Adwords Keyword suggestion tool and Overture keyword suggestion tool to find more keywords.
• Keyword Ranking Monitor – I use this to monitor rankings for ALL of my sites on Google for various keywords.
• SEOBook Keyword Tool – A great tool to find related keywords and competition on it.
• Search Engine Spider Simulator – I use it to see how search engine spiders see my site. I use this to see whether I am using the right ratio of HTML and text in my page.
• SpyFu – This tool can help you spy on your competition. I use it to see how many advertisers are available for each keyword and how much they are willing to pay.
• Copyscape – I use this tool to verify that nobody is copying my content. Also to verify that the article writers I am using are not copying the content from any other website.
• Google Trends – To find the latest keywords to create websites on. Read more…