Google Adwords Arrow Trick To Increase Click Through Rates
June 10th, 2009
2 comments
So lets cover the first question – How is this done?
In my example I use Google Adwords. Google has a function {keyword:sub} that will automatically substitute the keyword where the {keyword:sub} goes and if it is to many chars then the “sub” is used.
For instance lets say you bid on keywords “Michael Jackson” and “Jay-Z” to send to ringtone offers. Then in Adwords you write your ad like this:
Title: {keyword:New} Ringtones
Headline1: Get The Latest Ringtones By {keyword:Artists}
Headline2: {keyword:New} Ringtones Instantly Sent To Your Phone!
In the case of the keyword Jay-z that would make
Jay-Z Ringtones
Get The Latest Ringtones By Jay-Z
Jay-Z Ringtones Instantly Sent To Your Phone! Read more…
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