Persuasion is the art and ability of influencing a person’s thoughts through some specific methods and strategies. Psychologist Robert Cialdini has written a book called Influence: The Psychology of Persuasion. It’s a really a great book, which tells you how you can use the laws of persuasion to convert your prospects into actual sales. This is one of the best books I recommend for anybody on online marketing and sales.
Even though some people may not believe it, but it is true that human nature and behavior is quite predictable for some specific actions. For example, if you show them some specific type of advertisement, the viewers will respond in a predictable fashion. This is why the advertising companies are making so much money. By understanding how these laws of persuasion works, you can help doing better marketing and making better sales online.
Laws of Persuasion
There are 6 laws of persuasion.
In short:
- Law of Reciprocity
- Law of Commitment and Consistency
- Law of Liking
- Law of Scarcity
- Law of Authority
- Law of Social Proof
Now we will discuss all these laws in detail. These are called laws because they work on predictable human behavior.
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Selling an eBook via a sales letters has literally become an art form. It is one of the oldest forms of making money online and many small details, most of which are listed below have been proven time and time again to work well.
Below we will go over many details that can help take your eBook to the next level and remember to always to test changes, you would be surprised at how making one tiny change can double your sales!
How to Sell eBooks With the Perfect Sales Letter
1. Create a ONE PAGE sales letter so reader’s eyes can only go one way, DOWN to buy.
2. Remove any navigation or links to other pages on your sales letter that could drive away readers
3. Format your sales letter nicely using subtitles, bullets, small paragraphs, bold, highlighting and borders around testimonials
4. At the very top of your sales letter write a powerful sentence to hook readers in ( This first title is said to be the most important part of the page )
5. Create a sub title highlighting more benefits right under the important main title
6. Start the sales letter with “Dear Friend” or something similar to warm up to the reader Read more…
I have been asked this question many times and all the time I provide the same answer. The question asked is “What are the major factors?” So, what do you think are the factors which decide the ranking of the website in the search engine ranking ?
Here are some of the factors (in no specific order) which can help gain your website a better ranking. Just make sure that you are not missing any of them.
This is the list of 50 such search engine ranking factors. These is the list which came to my mind right now. I may have missed on some of them. So, if you know of any and can add to the list, please comment it. I will add it in the list.
50 Search Engine Ranking Factors
1. Keywords in the title of the page
2. Keywords in the headings of the page (h1, h2, h3, etc.)
3. Keywords in domain name
4. Keywords in the file names of the pages, images or any other content
5. Keywords in bold, italics and underlined text
6. Keywords in alt text for the images
7. Keywords in the text of different color/size
8. Variations of keywords on the page (Eg: eat, ate, eaten, eating, eater, etc.)
9. Keyword density on the page
10. Appearance of the keyword in the above half of the page Read more…
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