Pay per click (PPC) is the easiest and most popular method used by website owners and bloggers in their respective niches to make money online. We only require a click on any of PPC ads shown on our website or blog to make some money of it. We can make from few cents to some dollars for each click made on a PPC ad. And as we are able to increase the popularity and traffic on our website, we surely are able to make more amount of money with PPC ads.
There are many advertising companies on the Internet that offering pay per click services to website owners and bloggers. Some of popular pay per click advertising companies are Google Adsense, Yahoo Publisher Network, Adbrite, Bidvertiser and Clicksor. And among all of these advertising companies, Google Adsense is the most popular and used pay per click advertising program.
We need to apply for these advertising companies with a website or blog of our own before using their ads on our websites. And once our account gets approved, we are able to show their Ads on our websites by adding some Java Scripts code on our website where we want to show their ads. These companies give us lots of ad format and ad customizations options so that we can customize the ads according to our website design and our own interest. We can even customize these ads in such a manner that they look as a part of your website content.
So here is some brief introduction about some of most popular PPC programs available today on Internet for us to make extra amount of money with our websites:
- Google Adsense: is the oldest and most popular advertising program used by webmasters and bloggers around the world. Google offers many varieties of ads like text ads, image ads, ‘image and text ads’ and video ads. Adsense gives us the opportunity to make hundreds or even thousands of dollars per month with our website depending upon the kind of traffic and niche our website exists. Once we have added the Adsense ads on a webpage, Google shows ads according to the kind of content we are offering on that page and according to the user’s destination from where they are accessing our website.
- Yahoo Publisher Network (YPN): is very similar to Google Adsense as YPN is also offering the same kind of adverting options to its publishers as Google Adsense is offering. But the only drawback that we have with YPN is that, it is available for publishers in America only. So if you are in India or any other county except USA, you are not eligible for Yahoo publisher network. Read more…
Every now and then many people get banned from Google Adsense for whatever reason. I am still a believer of the view that Google will ban you only if you have yourself done something wrong. Not otherwise. But many people have different views on it. Anyways, this post is not about how not to get banned from Google Adsense but on what are the alternatives if you get banned from Adsense. This is one of the most common question asked through email that what are the alternatives to monetize a blog or a website except Google Adsense.
Here is the list of few Google Adsense alternatives:
- Kontera – Kontera is not exactly the alternative of Google Adsense, but its something with works best with it. This is my second best choice after Adsense.
- ValueClickMedia – ValueClickMedia is one of the two best CPM/CPC based network (other being CasaleMedia). It is difficult to get accepted into it. But if you get into it with a quality site, nothing like it.
- CasaleMedia – The second best CPM/CPC based quality network which can make you good money. Not that difficult to get accepted and have many quality campaigns for good CPM and CPC.
- ClickBank – If you are new to affiliate marketing and want to try selling digital products, this is the best network available for you. You get auto accepted. They have digital products for most of the niches on the net. So whatever the niche of your website, you will find a product to sell on it. Read more…
1. Standard Banner Ads
Banner ads are my favorite way to make money via blogs and can provide a large steady stream of income for you. Once you start getting 1-2k + visitors a day you find it easier to attract sponsors. As your blog grows in traffic you can start increasing your advertising rates. I recommend not locking up sponsors for more then 3 months when you start, because of you grow fast you won’t be able to raise prices on sponsors who are already locked in.
It is important to use standard size banners on your site or you will make advertising on your site a hassle for sponsors, which can be enough to see sponsors pass by. You also need to make it clear you are accepting sponsors, what your traffic is and what your rates are per month.
When it comes to actually getting sponsors, many blog owners just sit around for months hoping sponsors find their site to advertise on. Many will, but you can make a lot more money if you are aggressive about filling your banner spots and contacting potential sponsors directly!
2. Text Links
Selling text links that are “follow links”, meaning they help sites rank better in the search engines is against Google terms of service, but many blog owners still resort to this as a way to make money online. I personally do not like to sell text links, but many blog owners do so quietly. You could add “nofollow” tags to the links, which tells search engines not to count the link, but you need to make this clear to sponsors, because many are seeking the potential ranking benefit and do not just want traffic. If you are going to make your links “nofollow” you should place the links in a high visibility zone so that sponsors actually get a decent amount of traffic.
3. Product Reviews
Product reviews have been gaining in popularity, due to the fact that its an easy way to tap into a large reader base of a blog. Not only can sponsors get “follow” links to their site which relates to #2 in our list, but the post will be seen by a majority of the active blog readers, which makes it superb for brand awareness. Read more…
When bloggers think of online advertising, the words Google AdSense immediately pops to mind. Google had done an amazing job capturing the internet advertising market with the AdSense product. However, Google is not the only game in town. As a webmaster, it is your duty to seek out other ways to monetize your site. As we all know, putting all your eggs in one basket isn’t the smartest thing to do. Yet I have come across countless blogs with no other means of monetization other than AdSense. Even my own blog was running just Google until a few days ago.
I was discussing this problem with Bradford Liedel of ModemHelp.net and he came up with an interesting idea – why not make a list of all the online advertising opportunities that are available for blog and site owners? This list will be part of a new webmaster resource site that will feature discussions and ratings on the listed advertising companies. The site will be launching soon. In the mean time, I have decided to give you a preview of the master list. The list is pretty big at 130 companies. I wonder how many will still be around in a year or two?
*Disclosure notice – Many of the advertising vendors listed offers affiliate programs, where the affiliate will get a cut of the income earned by the site referred. I have decided NOT to place any affiliates links on this list. Why? Because I am just too lazy to sign up for the affiliate programs. I’ll probably be kicking myself later for not doing this.
Primarily CPM Based Ad Networks
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