17 Secrets on How to Sell eBooks
Selling an eBook via a sales letters has literally become an art form. It is one of the oldest forms of making money online and many small details, most of which are listed below have been proven time and time again to work well.
Below we will go over many details that can help take your eBook to the next level and remember to always to test changes, you would be surprised at how making one tiny change can double your sales!
How to Sell eBooks With the Perfect Sales Letter
1. Create a ONE PAGE sales letter so reader’s eyes can only go one way, DOWN to buy.
2. Remove any navigation or links to other pages on your sales letter that could drive away readers
3. Format your sales letter nicely using subtitles, bullets, small paragraphs, bold, highlighting and borders around testimonials
4. At the very top of your sales letter write a powerful sentence to hook readers in ( This first title is said to be the most important part of the page )
5. Create a sub title highlighting more benefits right under the important main title
6. Start the sales letter with “Dear Friend” or something similar to warm up to the reader
7. Introduce yourself and lead into the tip below
8. Prove yourself as an expert in your industry
9. Show samples of your success ( screen shots, revenue proof, statistics )
10. Build trust with your reader by teaching them new things
11. Use words such as: your, you, yours a lot more then the words I or mine. Its about them not you!
12. List as many benefits as possible, which are different than “features”
13. Spread out testimonials in different locations of your sales letter
14. Add photos and people’s names to the testimonials to enhance their value
15. Create a large, eye-catching call to action at then end of your sales letter
16. Emphasize secure payments via a graphic
17. Add other trust building icons by your call to action such as a BBB logo, hacker safe logo and money back guarantee
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